What’s your brand story? Brand performance is critical and everything you must reinforce who you are as a company. MCG develops operational plans utilizing proven systems and standards to increase management effectiveness and create brand interfaces and touch points.
- Brand audits & standards
- Brand strategy
- Positioning strategy
- Concept repositioning (Have you completed a business assessment first?)
- Brand turnarounds
- Corporate & brand identity
- Concept statements & taglines
- Company culture & mission
- Brand management
- Guest & employee surveys
- Integrated custom marketing plans – communication calendars, social, digital, print, PR, outdoor, media, etc.
- Reputation management